Forever 21's Incredible Image

Picture by kilkus.com

Forever 21 has increasingly become big ever since I started college and I think that they are one clothing company that really gets it.  They have that unforgettable logo that not only is bold and straight forward but who wouldn't want to shop at a shore that they can feel young in for literally forever, being 'forever 21'.  Another aspect is they bring back the old in a way that makes it look easy.  I believe that they have made this accomplishment by showing its okay to just be yourself.  Be an individual, mix and match, and don't follow the crowd.  I think more and more that is everyone's dream is to be seen as different and Forever 21 does a great job at persuading more and more to follow this era.   

Picture by kilkus.com

They broadly show this in their print advertising.  Their posters are very unique and go out of the box with every frame.  They shoot models in outrageous mix and matched outfits doing an interesting pose or move.  Also, a lot of the time they will add in other objects giving it a little more edge.  At times it even seems that they are selling more of just a neat fun picture than strictly the clothing.  But I don't see this as a bad thing as being different seems to be their image and as long as that girl in the photo looks unique and edgy it brings you to their store or website, wanting to be that girl.  It also just makes every image that much more fun to look at!  Another great aspect that I love is in a lot of their images they give them an antique color scheme with more pastels and somewhat dimmed/yellow lighting which also I would assume more enhanced after shooting give it more of a retro look.  The area of the photo shoot and the items they pose with also help give that old style look.  I guess every look does come back!  And maybe its all here to stay for a while.