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American Airlines has come out with a whole new look that has brought up a much controversy on whether it was the right way to go. After reading usatoday.com's story I am a little torn myself. I do believe it was time for a change with their logo, but the drastic change has completely changed their image and with a first glance at their new logo I wouldn't have any idea who the airline even was. With that being said I think that in the end that could be something they regret.
Although, I see the new logo as fresh and modern overall I believe it is a decent at best logo. It still incorporates the eagle which was smart but they brought in the image of a plane as the top and bottom pieces replicate wings of an airplane around the eagle's beak. The only major problem I have with the new logos look is I don't particularly like the look of the eagle's beak. It is very structured and doesn't give the feeling of an American eagle but instead of a machine. I think incorporating the eagles actual head with a more soft look would give it more of that American patriotic feel. It would also make it more of an abstract than the look they chose which gives the look of an obvious plane. Yet, the new logo to me is more eye catching with the gradient in the red and blue and maybe with the fresh new look for the whole airline it will bring in more customers. I guess only time will tell.
http://www.usatoday.com/story/todayinthesky/2013/01/18/judging-americans-new-look-readers-give-their-thoughts/1845691/
I agree that the logo is a more modern look, but isn't recognizable as the company. I think I would like the look more if it still incorporated the AA somehow. An in-between the old and new logo design would probably be better.
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I've had my fair share of flying with various airlines and I have seen the new logo and immediately knew it belonged to AA. The new logo did not stray too far away from the old one, which is a good thing because their customers will still be able to recognize the brand. I know the change of logo is a step towards improvement, but I sure do hope they focus more on the actual flight services they offer, just sayin!
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