I was asked to design a campaign logo for the student body president and vice president for the University of Northern Iowa. I didn't know either of the candidates but I gladly accepted hoping I could help them come up with a logo that was professional enough for the political world yet popped out from the crowd with a unique difference from the norm.
The Process
I started by going online to look at different logo designs that have been used in the past.
Next, I used these ideas and put them into my own designs...
I then came up with a few "Vote" logo pins...
Which they ended up not wanting anyways...but I thought they were fun to make!
They then made a decision on which one they liked the best---being the first one of the 6 above.
I then made a few tweaks to this logo to really make it my own based off the ideas I had taken from the "Top 10 Presidential Campaign Logos" by raising/lowering the K, L, and A and incorporating the "vote" and their URL onto the pin design.
Election Week
Election week finally came and pins, t-shirts, and posters with my logo were everywhere on campus! There was 3 different candidate groups going for president and vice president so I knew it wasn't going to be an easy win, especially seeing one particular group's logo around campus just as much.
The votes were in and after being counted we found out the election was not over as Kaleigh and Alicia had won--but not by 50%, with the tough competition right behind them being the other group that I had seen around campus. Elections between Kaleigh and Alicia and the other strong group would be done again the following week. The next week everyone voted again with there now only being 2 groups to vote for. In the end the competition won by only 14 votes.
But hey just a logo alone can't win an election, and the experience was well worth it!
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