Picture by Popcrush.com
I personally find this a great change as it makes Covergirl stand out with a whole new look. As other celebrities looked good on the page, Pink really stands out of the crowd and makes you take a second look at their ad. It really gives the ad that "beauty with an edge" as the Huffington Post puts it. I think it also works well with the quotes Covergirl uses such as "blast your volume!" and "volume superstar!" and the bold colors give the whole look of the page a sense of unity that just completely catches your eye. This in my opinion is a great ad. It catches your eye, makes you stare, and makes their product look as edgy and perfect as Pink looks on the page.